Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.
Association of Marketing and Communication Professionals (AMCP) began in 1995 as a means to honor outstanding achievement and service to the communication profession. As part of its mission, AMCP fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations. Each year, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition. Hermes entrants are not charged entry fees for work they produced pro bono.
The competition has grown to one of the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.
The competition is designed for the convenience of the entrant. You have the option of entering online and uploading your entries or sending in entry forms with entries.
If you send in your entries, please attach a copy of Form A to each entry. Submit only one copy of each entry. There are no special binders, or matting requirements. A digital version of a print entry is acceptable. If an entry is too large, a photo will suffice. Since each entry is judged on its own merits, no accompanying materials are necessary for most categories. In a few designated categories where a plan or report is involved, submit whatever you produced for your client (whether internal or external). If a plan or report is not available, submit a brief summary of objectives, challenges and solutions. Audio, video, print or web entries may be uploaded or submitted on USB flash drive, CD or DVD, or write a web location on the entry form below the title of entry. Multiple entries may be submitted on the same flash drive, CD or DVD. Most formats are acceptable.
An entry may be submitted in more than one category at an additional cost. However, it is not necessary to send an additional copy for each category.
Now in its third decade, AMCP has earned a reputation for accuracy, fairness and credibility. A look at the list of winners is a who’s who of the creative industry.
It takes about eight weeks of judging, eight hours a day, to review all of the work that is submitted in each competition. Judges are senior-level, experienced professionals residing in the Dallas or Washington D.C. areas. They are free-lancers or own their own businesses. They are selected based on experience and availability.
There is no preset number of winners in a category. Entries are judged at random and not directly compared to other entries in their category.
Judges do not attempt to evaluate the worth of an entry through stated results, but rather assess each entry for its apparent creative achievement. Since there is a tremendous variance of resources from entrant-to-entrant, and piece-to-piece, perceived budget is taken into consideration in the judging. Based on their work experiences, judges have an expectation for each individual entry. A student-produced ad is not held to the same expectation as a piece produced by a Madison Avenue agency for a Fortune 500 company.
Utilizing a consensus judging system, the judges verbalize their criticisms, compliments etc. and then agree on a score. Entries receiving scores between 90-100 points are Platinum Winners. Entries with 80-89 points are Gold Winners. Entries scoring from 70-79 receive Honorable Mention recognition.
The competition is open to all individuals, companies and organizations involved in producing any kind of marketing and communication materials for external or internal audiences. To be eligible, an entry must have been produced after January 1, 2011 (a 2-year window).
There is a $25 AMCP fee for each entrant. Entry fee is $65 for each submission or $150 for each entry that is a campaign or plan. If a piece is entered in more than one category, please enclose an additional entry fee for each time it is entered. AMCP recognizes the talents and generosity of the creative community and does not charge for entries produced pro bono for outside non-profits.
Entries should be postmarked by April 12. This is the final deadline. Results posted and mailed May 1. If you need an extension, call 817-277-4040 or Email email@example.com.
AMCP recognizes the talents and generosity of the creative community and does not charge for entries produced pro bono for outside non-profits. Only entrants who enter a regular piece in the competition are eligible to enter pro bono work at no cost. This is a perk for those who help defray costs of overhead, mailings, judging etc.
You can only have one pro bono entry per client. Multiple pieces count as one entry. You can however have an unlimited number of pro bono clients. Please fill out the pro bono form found on this page and include a brief synopsis of what you did for each pro bono client. You should not have received any compensation. It is ok for the non-profit or others to have paid for hard costs such as materials. You will be judged on creativity and the extent of your effort.
If you want to submit pro bono work only, you must pay the regular AMCP and entry fees.
Hermes recognizes that many of the entries are internal or proprietary in nature, or are done for the government or another company, so unless you grant permission for your entries to be displayed in our winner’s gallery, only the judges will see your work. Entries will not be returned unless special arrangements are made. Immediately after judging, each hard copy entry is destroyed, each electronic entry not granted permission to be displayed is deleted. No entrant information is sold, traded, made available to a third party or used for any other purpose.
Entries are judged at random. Your work is judged on creativity and what you apparently had to work with, not against other entrants in the category. A 2-color and a 4-color brochure in the same category are not compared to each other. A small company is not compared to a Fortune 500 entrant in the same category. There can be multiple winners in a given category. See Categories
Printer friendly version of categories, here.
Download and print 2013 entry form, here.
(Entry Form + Form A + Pro Bono Form)
If you send in your entries, please attach a copy of Form A to each entry. Submit only one copy of each entry. There are no special binders, or matting requirements. A digital version of a print entry is acceptable. If an entry is too large, a photo will suffice. Since each entry is judged on its own merits, no accompanying materials are necessary for most categories. In a few designated categories where a plan is involved, submit whatever you produced for your client (whether internal or external). If the plan or report is not available, submit a brief summary of objectives, challenges and solutions.
Please fill out and send to receive our next mailing.
Note: Past entrants are already in our database and need to fill out only for a change of address.