HONORING THE MESSENGERS AND CREATORS OF TRADITIONAL AND EMERGING MEDIA

FINAL DEADLINE APRIL 11

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About Us

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.

Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.

Association of Marketing and Communication Professionals (AMCP) began in 1995 as a means to honor outstanding achievement and service to the communication profession. As part of its mission, AMCP fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations.

Each year, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition. Hermes entrants are not charged entry fees for work they produced pro bono.
The competition has grown to one of the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.

The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.

Entry Information

The competition is designed for the convenience of the entrant. You have the option of entering online and uploading your entries or sending in entry forms with entries.

  • Entries

    If you send in your entries, please attach a copy of Form A to each entry. Submit only one copy of each entry. There are no special binders, or matting requirements. A digital version of a print entry is acceptable. If an entry is too large, a photo will suffice. Since each entry is judged on its own merits, no accompanying materials are necessary for most categories. In a few designated categories where a plan or report is involved, submit whatever you produced for your client (whether internal or external). If a plan or report is not available, submit a brief summary of objectives, challenges and solutions. Audio, video, print or web entries may be uploaded or submitted on USB flash drive, CD or DVD, or write a web location on the entry form below the title of entry. Multiple entries may be submitted on the same flash drive, CD or DVD. Most formats are acceptable.

    An entry may be submitted in more than one category at an additional cost. However, it is not necessary to send an additional copy for each category.

    Enter Online PRINT ENTRY FORM
  • Eligibility

    The competition is open to all individuals, companies and organizations involved in producing any kind of marketing and communication materials for external or internal audiences. To be eligible, an entry must have been produced after January 1, 2012 (a 2-year window).

    DEADLINE - Entries should be postmarked by April 11. Results posted and mailed May 1.

  • Entry Fees

    There is a $25 AMCP fee for each entrant. AMCP does not charge for entries produced pro bono for outside nonprofits. Entry fee is $65 for each submission or $150 for each entry that is a campaign or plan. If a piece is entered in more than one category, please enclose an additional entry fee for each time it is entered.

  • Pro Bono Entries

    AMCP recognizes the talents and generosity of the creative community and does not charge for entries produced pro bono for outside non-profits. Only entrants who enter a regular piece in the competition are eligible to enter pro bono work at no cost. This is a perk for those who help defray costs of overhead, mailings, judging etc.

    You can only have one pro bono entry per client. Multiple pieces count as one entry. You can however have an unlimited number of pro bono clients. Please fill out the pro bono form found on this page and include a brief synopsis of what you did for each pro bono client. You should not have received any compensation. It is ok for the nonprofit or others to have paid for hard costs such as materials. You will be judged on creativity and the extent of your effort.

    If you want to submit pro bono work only, you must pay the regular AMCP and entry fees.

  • Categories

    Categories are divided into Print Media, Public Relations/Communications and Electronic/Social/Interactive Media.

    SEE CATEGORIES
  • Judging

    Now in its third decade, AMCP has earned a reputation for accuracy, fairness and credibility. A look at the list of winners is a who’s who of the creative industry. It takes about eight weeks of judging, eight hours a day, to review all of the work that is submitted in each competition. Judges are senior-level, experienced professionals residing in the Dallas or Washington D.C. areas. They are free-lancers or own their own businesses. They are selected based on experience and availability.

    Entries are judged at random and not directly compared to other entries in their category. Work is judged on creativity and what you apparently had to work. A 2-color and a 4-color brochure in the same category are not compared to each other. A small company is not compared to a Fortune 500 entrant in the same category. There can be multiple winners or no winners in any given category. Utilizing a consensus judging system, the judges verbalize their criticisms, compliments etc. and then agree on a score. Entries receiving scores between 90-100 points are Platinum Winners. Entries with 80-89 points are Gold Winners. Entries scoring from 70-79 receive Honorable Mention recognition.

WINNERS GALLERY

  • Winner: Hilton Worldwide

    The Write Up

    Here is an entry from Hilton Worldwide which is one of the most all around outstanding pieces we have ever received. It is a 200 page brochure for lobby design (forgive us but we condensed it to 5 pages). It was entered in the Publication Overall category. Where do you start? Cover? Design? Photography? Writing? Wow. We’d all like to be part of a project like this.

    Details

    • Location: McLean, VA
    • Client: Hilton Hotels & Resorts
    • Title: Lobby Design by Hilton
    • Category: 45. Publication Overall
    www.3.hilton.com →
  • Winner: Chapter Media

    The Write Up

    How do you visualize something you can’t see? The Chapter Media of New York City created a commercial that captures both the beauty and practicality of wind. Using breathtaking cinema photography and imagery, the commercial turns a message into a movie. Wind power anyone?

    Details

    • Title: Capture the Wind
    • Client: GE
    • Category: Television Spot
    thechaptermedia.com →
  • Winner: OneVoice Inc.

    The Write Up

    Norelco, longtime leader in electric shavers, turned to OneVoice to create a PR campaign to pump up its products with the younger demographic. OneVoice combined the NHL playoffs, two hockey greats, and the Funny or Die website. The humorous campaign centered around the ritual of hockey beards. Leveraging hockey teams, social media, and traditional media, OneVoice garnered 100 media placements and more than 550 million impressions in key men’s and sports outlets. Funny or die generated more than 180,000 views.

    Details

    • Location: New York, NY
    • Title: Norelco Beard Wars
    • Client: Norelco
    • Category: PR Campaign
    onevoiceinc.com →
  • Winner: TGD Communications

    Details

    • Location: Alexandria, VA
    • Title of Entry: NAE Awards Website
    • Client: National Academy of Engineering
    • Category: Website Overall/Nonprofit
    www.naeawards.org →
  • Winner: Behavior Design

    The Write Up

    Behavior Design agency in New York prides itself on interactive storytelling viewing user experience as a narrative journey. One of Behavior Design’s e-annual report clients is Thomson Reuters. The international media and information firm has offices in over 100 countries and more than 60,000 employees…so the task was formidable. Using stylish graphics and multimedia elements, the e-annual report draws in visitors and let’s them explore the company one click at a time. The report spans the globe allowing visitors to follow the business with interactive maps and information kiosks. The layout is easy to navigate and the content flows from one topic to another. Annual reports usually contain mountains of information, which can overwhelm. Behavior Design’s effort is as inviting as it is informational.

    Details

    • Location: NY, NY
    • Title: 2010 Annual Report
    • Client: Thomson Reuters
    • Category: E-Annual Report
    ar.thomsonreuters.com/2010/ →
  • Winner: Triangle Transit

    The Write Up

    Riding a bus has never been so exciting, or so it would seem in Durham, North Carolina. The city wanted to promote it’s mass transportation services to a younger demographic. Triangle Transit services a high tech and university corridor including Durham, Wake Forest, and Chapel Hill. To spread the message, the city produced a high energy, visually arresting video that combines acrobatics with cinematography. Four athletes move about the Triangle using a combination of parkour, freerunning, and public transportion. Flips, twists, spins, and jumps are captured in about every angle imagineable as a driving soundtrack frames the action. The result is stunning. Who thought taking public transportation could be so much fun.

    Details

    • Location: Durham, North Carolina
    • Title: #flipfortransit
    • Category: 161. Government
    www.triangletransit.org →
  • Winner: Palladian Partners, Inc.

    The Write Up

    Centers for Disease Control and Prevention is concerned about high blood pressure in America, where one out of three adults have a problem. Diet plays a big role, espcially sodium. Since tens-of-millions of Americans eat out each day, the CDC wanted to attack the problem from a different angle by educating restauranteurs. The CDC turned to Palladian Partners in Silver Spring, Maryland and asked them to help Shasta County create a handbook for owners and chefs. The result is a smartly designed, eye catching, information friendly booklet. “Cut the Sodium but Keep the Flavor” is a highly visual work that utilizes bright colors, interesting graphics, and a simple layout to convey the message. Palladian Partners took a boring, fact based subject and transformed it into an light, inciteful read.

    Details

    • Location: Silver Spring, MD
    • Title: Cut the Sodium but Keep the Flavor
    • Client: Centers for Disease Control and Prevention and Healthy Shasta
    • Category: Handbook
    www.palladianpartners.com →
  • Winner: UberConference

    The Write Up

    UberConference, a company that offers stress-free conference call services on the Internet, has a website worthy of the platform on which it operates.

    Forbes recently recapped three design trends in 2014: responsive design, simplicity and storytelling design. UberConference’s site is a wonderful showcase of all three things.

    The company delivers focused messages with clean, straightforward animations that tackle one aspect at a time before visitors scroll to the next section. The navigation, like the site itself, is simple. Users don’t have to fumble their way around the site to find the information they need.

    Of course, the site renders beautifully on all devices – desktops, tablets and cell phones – as one would expect from a company that offers an Internet-based service.

    UberConference’s site also features flat design, a large hero area, videos, a simple color scheme and other things that The Next Web predicted would be trending this year.

    If you’re looking an example of modern design excellence, look no further than UberConference.com.

    Details

    • Location: San Francisco, California
    • Title: UberConference
    • Category: 129. Website Design
    www.uberconference.com →
  • Winner: Newport Beach and Company

    The Write Up

    The nonprofit division Visit Newport Beach Inc. of Newport Beach and Company created a fantastic mobile friendly site, visitnewportbeach.com, to support the tourism economy of the California city.

    Besides the standard information one would expect on such a site, Visit Newport Beach makes it easy and convenient for visitors to book hotels, flights and packages with help from the Travelocity Partner Network.

    Visit Newport Beach also features an interactive map for desktop and tablet visitors with stunning visuals of favorite destinations around town. If that’s not enough, the site includes ambient noise from the top spots – such as waves crashing into the beach – so site visitors are transported to that particular destination.

    Small touches also enhance the site, such as the display of the current temperature and surf report in the top navigation. The city’s tweets from Twitter account @newportbeach are also integrated into the homepage.

    Between the variety of media and wealth of information showcasing the coastal city, the makers of the site demonstrate a clear understanding of the digital trends dominating our world and used an arsenal of tools to create an online experience that gives visitors the best taste of Newport Beach you can have without an actual visit.

    Details

    • Location: Newport Beach, California
    • Title: Visit Newport Beach Website
    • Category: 102. Nonprofit
    www.visitnewportbeach.com →
  • Winner: JLOOP

    The Write Up

    Creative technology and development firm JLOOP proves its staff understands how storytelling and technology work together with the design of their website, www.jloop.com.

    Besides incorporating current trends like flat design and large hero areas, much of the site’s information is located on their long scrolling homepage that utilizes a sticky navigation menu. Not only do these design choices make the content easy to find and consume but it also requires little patience on the user’s part. Eliminating the need to jump from page to page reduces the chance of visitors losing interest while a new page is loading.

    As you would expect from professional creatives, the visuals and amount of copy complement each other and work well together.

    I could tell you more about JLOOP’s excellent work, but why don’t you check it out yourself? Oh, and it’ll look good on whatever device you choose to view it. Like I mentioned, they’re up to date with how people interact with current technology.

    Details

    • Location: Long Beach, California
    • Title: JLOOP Company Website
    • Category: 129. Website Design
    www.jloop.com →
  • Winner: Interbrand

    The Write Up

    Interbrand, as the name suggests, is a branding company with 40 years experience. It has 40 offices spread out over 4 continents and its client list includes some of the world’s largest companies including GE and McDonald’s.

    Interbrand was tasked with an ad campaign for Goetta Job, a type of German breakfast sausage consisting of different types of meats and oats. The company is based in Cincinnati.

    Interbrand created a series of posters casting some of the most expressive faces you will ever see. The actors are coupled with meat and utensils that interplay with short, crisp copy. The result is an attractive witty campaign.

    Details

    • Location: Cincinnati, Ohio
    • Title: Goetta Job! (Recruiting Fresh Meat)
    • Category: 54. Poster
    www.interbrand.com →
  • Winner: Yellobee Studio

    The Write Up

    Catalogs come in many shapes, sizes, and designs. Many merely list items page after page as the products are described with mundane copy and illustrated with cheesy pictures. AUI Fine Foods is a company that caters to professional chefs, which is a pretty tough audience.

    AUI turned to Yellobee Studio of Atlanta to catch the attention of people who spend all day looking at food products. Yellobee describes itself as a “visual problem solver,” and the catalog it designed for AUI lives up to that boast. The food on the pages might as well be on a plate.

    Details

    • Location: Atlanta, Georgia
    • Title: AUI Fine Foods Catalog
    • Client: AUI Fine Foods
    • Category: 15. Catalog
    www.yellobee.com →
  • Winner: Visix Inc.

    The Write Up

    As online directories continue to replace phone books, it’s not surprising that organizations replace the standard billboard-style map with electronic building directories.

    Privately held software development firm Visix helped Virginia Commonwealth University leap into the electronic age with its McGlothlin Medical Education Center Directory on a wayfinding kiosk.

    The software, designed by Visix, provides navigation help for visitors around the building as well as the VCU campus. People are given the options of browsing the building by floor and taking a look at the school’s map in addition to finding a person, department or specific room.

    After selecting a destination to a certain location, users are instructed to take the elevator to correct floor and the software illustrates the necessary route to arrive at their endpoint.

    Visix is careful not to overload visitors, using animation sparingly while still providing visual cues. If visitors are first-time users of the kiosk, they can easily identify their next steps without feeling overwhelmed.

    Details

    www.visix.com → VCU Interactive Kiosk →
  • Winner: Fifth Ring

    The Write Up

    Drilling oil wells is an extreme business, which requires well-designed manufactured parts to ensure productivity and safety. Interwell caters to the oil fields, and the company wanted a public relations video to convey its message “extreme experts who deliver extreme performance, technology and products.” They turned to international communications firm Fifth Ring.

    Fifth Ring created a video that is, well, extreme. Extreme sport expert Duncan Shaw dances through an Interwell facility on his bike. It’s hard not to watch.

    Details

    • Location: Aberdeen, Scotland
    • Title: Interwell – The Experts in Extreme
    • Client: Interwell
    • Category: 172. Public Relations Video
    www.fifthring.com →
  • Winner: University of Saskatchewan

    The Write Up

    Annual reports are usually not the most exciting publications to read. There is the mandatory letter from the CEO/president, some glitzy photographs with accompanying text, an article or two, and lines and lines of figures.

    The University of Saskatchewan does things a bit differently. Located in Saskatoon, Canada, the university could be a hard sell to students, researchers, and prominent professors, but as the school tells people “our climate is cold, but our people are warm and friendly.”

    And their publications are creative. The president’s report combines portrait quality photography, snappy writing, and highly stylized graphics to create a publication that people actually want to read.

    View the online edition at www.usask.ca/presidentsreport/.

    Details

    • Location: Saskatoon, Saskatchewan
    • Title: Challenge Perceptions
    • Category: 11. Annual Report
    Annual Report →
  • Winner: The San Jose Group

    The Write Up

    Organ donation is a serious subject few people want to think about. No matter how many lives it saves, the program spurs thoughts of death, loss, and grief. It’s a hard message to sell, but in a cleverly crafted public service announcement, The San Jose Group found a way around the morbid aspects.

    The San Jose Group, contrary to what the name might imply, is not based in California. The advertising agency is named after its founder, George L. San Jose, and is located in Chicago. The company’s motto is “to be creative you must be willing to live on the edge”; the PSA on organ donation certainly does this.

    Details

    • Location: Chicago, Illinois
    • Title: At The Opera
    • Client: Gift of Hope
    • Category: 171. Nonprofit Video
    www.thesanjosegroup.com →
  • Winner: Health Care Service Corporation

    The Write Up

    Health Care Service Corporation, a Mutual Legal Reserve Company that operates the BlueCross and BlueShield plans in Illinois, New Mexico, Oklahoma, and Texas, supplies health insurance products to millions of people. Recently the company created a video to inform customers about individual wellness plans. By combining live action with motion graphics, the video conveys an eye-catching message that attracts the viewer and sells the product.

    Details

    • Location: Chicago, Illinois
    • Title: Well onTarget
    • Category: 166. Motion Graphics for Product
    www.hcsc.com →
  • Winner: Jacob Tyler

    The Write Up

    More companies are moving to e-annual reports either to supplement the company’s annual story or to act as a standalone report. Jacob Tyler – a web design, branding and advertising firm out of San Diego – was tasked with creating an e-report for Bridgepoint Education, whose motto is “Innovate Solutions That Advance Learning.”

    With a motto like that, there certainly were some high expectations for the final product. Jacob Tyler was up to the challenge. The firm designed a unique report with eye-popping graphics and succinct text. As you navigate through the topics, layered pictures blend together to create a near 3-D experience.

    Details

    • Location: San Diego, California
    • Title: A Year in Review
    • Client: Bridgepoint Education
    • Category: 148. E-Annual Report
    Annual Report →
  • Winner: Tough Mudder

    The Write Up

    Television placement takes many forms and shapes – everything from a mention on a program to interaction with the anchor/hosts. Also the bigger the show, the better the rewards.

    Tough Mudder is a competition that takes place, well, in the mud. It’s a race of sorts that promotes camaraderie while testing endurance. The competition is held all throughout the country.

    What a better way to promote the event than a placement on NBC’s Today Show. But, Tough Mudder did even better – much better. The whole on-air staff competed while 5 million viewers watched.

    Details

  • Winner: Custom Legal Marketing, an Adviatech Company

    The Write Up

    Custom Legal Marketing created a modern, clean website for the LaGarde Law Firm that’s easy to navigate.

    Most importantly, the site is mobile friendly, adapting to the device that visitors are using to ensure a great experience no matter the platform.

    A few of the site’s other features that make it great: a sticky navigation menu that stays with visitors as they scroll down, professional photography and graphics, clear calls to action and a contact form in the sidebar of every page.

    Details

    • Location: San Francisco, California
    • Client: LaGarde Law Firm, P.C.
    • Title: LaGarde Law Firm
    • Category: 104. Professional Service Website
    www.lagardelaw.com →

Cornerstone

  • Pepsi NFL Anthems

Hilton Hotels

  • Hilton Worldwide

The Chapter Media

  • Capture the Wind

OneVoice

  • Norelco Beard Wars

TGD Communications

  • NAE Awards website
    www.naeawards.org

Behavior Design

  • Thomson Reuters Annual Report

Triangle Transit

  • #flipfortransit

Palladian Partners, Inc.

  • Cut the Sodium but Keep the Flavor

UberConference

  • UberConference website

Newport Beach and Company

  • Visit Newport Beach Website

JLOOP

  • JLOOP Company Website

Interbrand

  • Goetta Job! (Recruiting Fresh Meat)

Yellobee Studio

  • AUI Fine Foods Catalog

Visix Inc.

  • VCU Interactive Wayfinding Kiosk

Fifth Ring

  • Interwell – The Experts in Extreme

University of Saskatchewan

  • Challenge Perceptions

The San Jose Group

  • At The Opera

Health Care Service Corporation

  • Well onTarget

Jacob Tyler

  • A Year in Review

Tough Mudder

  • TODAY Anchors Take on Tough Mudder

Custom Legal Marketing, an Adviatech Company

  • LaGarde Law Firm”

categories

Entries are judged at random. Your work is judged on creativity and what you apparently had to work with, not against the other entrants in the category. A 2-color and a 4-color brochure in the same category are not compared to each other. A small company is not compared to a Fortune500 entrant in the same category. There can be multiple winners in a given category.

SEE ENTIRE LIST OF CATEGORIES

PRINT MEDIA

  • Advertising
  • Marketing
  • Writing

PR / COMMUNICATIONS

  • Strategic Programs
  • Media Relations
  • Publicity Campaigns

ELECTRONIC MEDIA

  • Websites
  • Audio + Video
  • Interactive + Social Media

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