Hermes Awards

Your work is judged on creativity and what you apparently had to work with, not against the other entrants in the category. A 2-color and a 4-color brochure in the same category are not compared to each other. A small company is not compared to a Fortune 50 entrant in the same category. There can be multiple winners in a given category.

Advertising
1. Direct Mail Piece
2. Door Hanger
3. Flier
4. Magazine
5. Newspaper
6. Outdoor
7. Point of Purchase
8. Trade Show Exhibit
9. Radio PSA
10. Radio Spot
11. Television PSA
12. Television Spot
13. Web
14. E-mail Blast
15. Ad Campaign $100
(3 of any media or combination)
16. Other _____

Publications
17. Annual Report
18. Benefits
19. Book
20. Brochure
21. Catalog
22. Handbook
23. Magazine
24. Manual
25. Newsletter
26. Program Guide
27. Other _____

Marketing Collateral/Branding
28. Calendar
29. E-mail
30. Holiday Card
31. Invitation
32. Media Kit
33. Postcard
34. Poster
35. Specialty Item
36. T-Shirt
37. Other _____

Design
38. Publication Overall
39. Publication Cover
40. Publication Interior
41. Business Card
42. Holiday Card
43. Illustration/Graphic Design
44. Invitation
45. Letterhead
46. Logo
47. Media Kit
48. Packaging
49. Postcard
50. Poster
51. T-Shirt
52. Web Site Overall
53. Web Site Home Page
54. Web Site Interior
55. Other _____

Photography
56. Advertising
57. Publication
58. People/Portrait
59. Other _____

Writing
60. Ad Copy
61. Advertorial
62. Publication Overall
63. Publication Article
64. Publication Column
65. News Release
66. Radio Script
67. Speech
68. Technical
69. Video Script
70. Web Copy
71. Other _____

Integrated Marketing
(provide materials and/or explanation if necessary) (entry fee for categories 72-78 is $100)
72. Integrated Marketing Materials
73. Integrated Marketing Campaign
74. Company Branding
75. Product Branding
76. Internal Campaign
77. Event Marketing
78. Other _____

Public Relations / Communications
(provide materials and/or explanation if necessary)
(entry fee for categories 79-89 is $100)
79. Communication Plan
80. Communication Campaign
81. Crisis Communication Plan
82. Crisis Communication Response
83. Community Relations
84. Employee Relations
85. PR Plan
86. PR Campaign
87. Product Launch
88. Special Event
89. Other _____

Media Relations
90. Media Response
91. Magazine Placement
92. Newspaper Placement
93. Product Placement
94. Online Placement
95. Radio Placement
96. Television Placement
97. Publicity Campaign $100
98. Other _____

Electronic Media
99. Web Site Overall
100. Web Site Home Page
101. Web Animation
102. Web Interactive Capabilities
103. Web Multimedia Games, Contests, Presentations
104. Intranet
105. Microsite
106. Portal
107. E-Commerce/Online Storefront
108. Blog
109. Podcast
110. Streaming Video
111. E-Newsletter
112. E-Zine
113. E-Annual Report
114. CD Based Multi-Media
115. DVD Based Multi-Media
116. Web Based Multi-Media
117. Web Based Training
118. Viral Marketing
119. Other _____

Video
120. Corporate Image
121. Documentary
122. Educational
123. Entertainment
124. Government
125. Internal Communication
126. Marketing (Product)
127. Marketing (Service)
128. Medical
129. Non-Profit
130. Public Relations
131. Sales
132. Training
133. TV Program (Broadcast)
134. TV Program (Cable)
135. Other _____

Pro Bono
In recognition of the spirit of marketing and communication professionals, anyone who enters the Hermes Creative Awards this year is encouraged to enter their pro bono work without charge. Please include materials and a brief description of what you or your organization did for a non-profit. You should not have received any compensation. It is ok for the non-profit or others to have paid for hard costs such as materials. You will be judged on creativity and the extent of your effort.
136. Pro Bono

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